എന്തുകൊണ്ടാണ് ആഡ്‌സെൻസ് വരുമാനം കുറയുന്നത്?

Some publishers have a doubt that whether AdSense pays for mere Ad views or Ad Click is necessary to be gets paid. This question is the result of a lack of awareness of different types of Ads in Google AdSense. Mainly there are two types of Ads in AdSense i.e., CPC Ads and CPM Ads. CPC means Cost per Click and CPM means Cost per Mille or Cost per Thousand views.

Ad Click is not necessary for CPM Ads but the publisher has no control over the selection of either type of Ads. Google AdSense reserves the right to distribute ads according to Ad bids they get through Google Ads. Now RPM (Revenue per Mille) is another newly added metric in AdSense to assess the revenue from YouTube channel or blog.

Another important question is related to the very low CPC or CPM rate especially for Publishers in India. creators When the same type of content gets paid with higher CPC or CPM in foreign countries, earnings of India Publishers either from AdSense for content or from YouTube is very low. Moreover, AdSense revenues are varying from person to person even in India also.

Most of the Malayalam content creators are getting a very low CPC rate for magazines and news portals. Some publishers are complaining that their AdSense revenue declining every month. AdSense earning is highly dependent on the quality of the content and the type of subject they handle. Building a targeted audience by niching down is the most effective way to increase the CPC or CPM rate in AdSense. Publishers can increase the CPC or CPM rate by building strong brand value for themselves.