One of the important doubts, when a person plans to start a blogging career, is about the selection of blogging language. Without considering the actual objective of his blog and other factors supplementing it, no one can suggest a particular language because each language has its own advantages and disadvantages.
If we take the case of two languages i.e., Malayalam and English we cannot simply say that either Malayalam or the English language is good without analyzing the other factors. The quality content needs quality language which may either in the form of audio or in written form. Hence the knowledge of the publisher in a particular language should be the first factor to be taken into consideration while selecting a language for a blog.
The niche or the subject plays the next role as a different subject has different scope in its reach. Some niches cannot be presented internationally since its importance has been limited in a particular area or location. If the targeted audience is situated in a particular area, any local language that suits the area can be used. On the other hand, some subjects or creations need to be showcased globally and which must be presented in the English language.
SEO is very effective in English blogs compared to Malayalam blogs. If we consider the organic traffic and long-term growth English language is advisable. When AdSense supports Malayalam other main international ad platforms will not support the same. So if we use the AdSense ad platform only, content can be created in Malayalam and earn money without any issue.
But we must find the traffic source, especially from social traffic. AdSense revenue is comparatively high in English blogs if it handles very seriously and publishes good quality content.
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